Using LSA Semantic Fields to Predict Eye Movement on Web Pages

نویسنده

  • Benjamin Stone
چکیده

This paper outlines a new method for estimating the visual saliency different areas displayed on a web page. Latent Semantic Analysis is used to calculate Semantic Fields values for any (x, y) coordinate point on a web page based on the structure of that web page. These Semantic Field values were then used to predict eye-tracking data that was collected from 49 participants’ goal-orient search tasks on a total of 1842 web pages. Semantic Field values were found to predict the participants’ eye-tracking data.

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تاریخ انتشار 2007